Promoting your site with video is one of the most effective ways in getting to the top of search engines. It has become increasingly popular and you must know SEO for video if you want to get your site on the first page of the search engines so you can have free traffic.
The importance of keyword research
Keyword research is the first step and probably one of the most important steps to successful SEO for videos that is too often overlooked. Many marketers come up with relevant keywords to their business but do not check the competing websites to see if they even have a chance of ranking on the first page of the search engines with the tools available to them. You must spend time analyzing and finding the correct keywords before starting your marketing. A great keyword research tool I have been using for some time now is Market Samurai.
5 Most important SEO for Video tips
- Put your focus keyword in your video title
- Include a detailed description of your video
- Link from the description to your product or service
- Focus on one or two keywords at most
- Keep it simple and natural
Let us look at these five SEO for video tips in greater detail
Put your focus keyword in your video title
Your video title is like the title of a book, you want it to catch attention and yet be relevant to your content. Adding your focus keyword to the title indicated to the search engine what your video is about. It also makes it clear to a viewer which will help them click on the play button. This is very important to achieve good SEO for video.
Include a detailed description of your Video
Every site you can post a video on offers you the opportunity to add a description of your video. Make sure you put the keyword in the description. Keep the description short, accurate and inviting.
Link from the description to your product or service
Take advantage of the description to add a link to your site, product or landing page. Make sure it is seen in first view. Good practice would be to put it first thing in the description to make sure it is seen right away.
Focus on one or two keywords
This may sound silly but all too often I see markets stuffing ten or more keywords in the keyword section of the video. Remember that the keywords are suppose to tell your potential target customers and the search engines what the video is about. It cannot be about ten things. If you need to promote ten things make 10 videos. This way you can help the search engines bring your offer to the right person.
Keep it simple and natural
Don’t over hype, speak slowly and clearly and make sure you get your point across in a simple and effective manner. There are some talks of search engines that are working on converting the audio to text and using that information to rank videos. Either way, remember that you are presenting to people so keep it natural.
Video is one of the most powerful marketing tools today. If you follow these simple SEO for video tips in combination with effective keyword research you can have great success promoting your business, services and or products online.
To Your Success,
Top image courtesy of Start Miles / FreeDigitalPhotos.net