Video has become a leading tool in the promotion of business, services and products online. The ability to easily explain by showing is very effective and enjoyable to most people. Using video marking SEO will help you create a good video and promote it to the top of the search engines bringing targeted traffic to your website.
Posting a video on a video sharing site such as YouTube, vimeo, Metacafe and others will be a great asset for your business. You spend a onetime effort to create and promote your video and it will continue to generate traffic for you for a very long time. Of course this will only work if you get traffic and for that you need to make sure your video comes up on the first page of the search engines. This is why you must understand and follow video marketing SEO rules.
Here are the top 5 key Video marketing SEO rules
You must first and foremost provide value to your viewers. Think of problems that your target market may have and provide them a solution. People are always looking for “how to” videos on different subjects, this could be a great place to start. Stay away from aggressive selling as most people will not enjoy it. If you provide real value then people will be more inclined to check out your offer.
Your content must be relevant to your target market
This is a basic rule of marketing. It is very important that you provide relevant content to your target market so that you have a chance to promote your offer. If you do video marketing SEO then search engines will bring you traffic. Once the traffic is on your site if the content is not relevant to them they will leave right away and you will not benefit from this traffic.
The average attention span of a viewer is very short. If you do not grab the attention of the visitor immediately they will drift away. Most viewers will drop in the first 15 to 20 seconds so this is your window to grab their attention. One of the first things a person looks at is the length of the video, if it is too long they almost immediately move on. Keep your videos below 3 minutes with a good attention grabber and you will do just fine. If you are doing a very technical how to video then a long video is acceptable.
Video quality is important
You do not have to worry about hiring professionals to produce your videos. You can use free editing software such as Windows Movie Maker and iMovie on MACs. There are plenty of help tutorials available for these tools on YouTube. If you are camera shy you can use slide shows with voice over which you can host on sites such as slideshare.net. Slideshare.net is a high ranking site and will boost your video marking SEO efforts greatly. Record the video in high definition or the best you can, people will prefer to see a high quality picture with good details. If your video is of low quality there is a good change people will lose interest and drop off quickly.
Have a strong call to action
This may not be a video marketing SEO element per say but it is too important for the success of your video efforts not to mention here. If you do not tell your prospect what you want them to do in the video and in the description they just will not do it. For example you can direct them to click on the link below to learn more about your product or service.
Video marketing SEO is very important for the success of your video marketing efforts and the successful promotion of your business online. If you follow these key rules of Video marketing SEO you will see your videos rise in the search engines and bring you targeted traffic to your website.
To Your Success,
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